EXECUTIVE N - WOOD FINISHES

Asian Paints

Department: Sales & Marketing Job ID: 15480 External Job Description Business objectives • Assist the dealer network in driving sales value and volume for Wood Coatings • Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc. • Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads • Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers Stakeholder Management • Conduct shop meets on new wood coatings to promote growth in the market • Drive sales by engaging with contractors and architects by means of product trainings and activations • Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc. • Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines Market Intelligence • Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.