EXECUTIVE II - SALES ENGINEERING

Asian Paints

Indore

Department: Sales & Marketing Job ID: 15233 External Job Description Business objectives • Identify, index and review market potential for waterproofing/flooring/admixture products in Project Sales (Geography and Key Accounts) • Generate leads through direct project site visits and various stakeholders like Project Sales Executives, Applicators and Dealers • Conduct site inspection based on leads and make proposals including sampling to convert sites • Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance • Provide technical assistance pre and post sales at the project sites related to waterproofing/flooring/admixture • Undertake on-site sampling for waterproofing/flooring/admixture products to build customer confidence Market Development • Identify and engage with set of medium to large product applicators, consultants etc. for the purpose of market expansion and upgradation • Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance • Value Target for waterproofing/flooring/a dmixture products in Project Sales • Minimum product level value targets • Stakeholder level value targets • Product training plan compliance • Brief about products and systems with Specifiers and Consultants to generate business Training • Identify and train Project Sales Applicators on practical application of waterproofing/flooring/admixture products at regular intervals • Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence • Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market • Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives • Integrate with Research and Technology function for new product development based on feedback of product trends in the market. E / B.